Since we have been traveling around the world I really pared down my skin care and makeup. I have a select number of products I take with me...and the products I take all have to do double duty! The Cleansing Balm is the product that does it all. It can be used as a cleanser, moisturizer, face mask, makeup remover, or spot treatment. If you're just getting started with clean beauty, this is the first product I recommend simply because it does so much!